A candid discussion with four entrepreneurs from the Bay Area about how to leverage your creativity to pursue your dreams.

Sam Lucente Former Hewlett Packer VP of Global Design. Now deep into the start-up world, he champions the intersection of design, innovation, and customer experience.

Aaron Zorndorf Former principal at Dimensional Dynamics. Helped businesses tell their story by leveraging the power of face-to-face marketing.

Dan Hardin Founder and CEO of Whipsaw Inc. where he has designed over 1,000 products, many of which became big market hits. 

Tracy Wymer Current VP of Insights and Inspiration at Teknion where he innovates at the nexus of people, places, and behaviors.